Fires of London

Terms of Use

1. Introduction

These Terms of Use (“Terms”) govern your access to and use of this website (the “Site”), operated by Fires of London (“Company”, “we”, “us”, or “our”).

By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, you must not use the Site.

You confirm that:

  • You are at least 18 years old; and

  • You have the legal capacity and authority to enter into these Terms.

All additional policies, guidelines, and rules referenced on the Site are incorporated into these Terms by reference.

These Terms include provisions relating to arbitration and limitation of liability, which affect your legal rights.

2. Access to the Site

2.1 Licence

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Site for personal, non-commercial purposes only.

2.2 Restrictions

You agree not to:

  • Sell, rent, lease, or commercially exploit the Site;

  • Copy, reproduce, distribute, or republish any part of the Site without permission;

  • Modify, reverse engineer, or create derivative works from the Site;

  • Use the Site to build a competing product or service;

  • Remove any copyright or proprietary notices.

All future updates and features of the Site are subject to these Terms.

2.3 Changes to the Site

We may modify, suspend, or discontinue the Site (in whole or part) at any time without notice. We are not liable for any such changes.

2.4 No Support

We are not obligated to provide support or maintenance for the Site.

3. Intellectual Property

All intellectual property rights in the Site (including content, trademarks, and software) are owned by the Company or its licensors.

These Terms do not grant you any ownership rights—only the limited licence described above.

4. Third-Party Content

4.1 Third-Party Links and Ads

The Site may contain links to third-party websites or advertisements. We do not control or endorse them and are not responsible for their content or practices.

Your use of third-party services is at your own risk and subject to their terms and policies.

4.2 Other Users

You are solely responsible for any content you submit (“User Content”). We are not responsible for content provided by other users.

We are not liable for disputes between users and are not required to intervene.

4.3 Release

To the fullest extent permitted by law, you release the Company from any claims arising out of your use of the Site or interactions with other users.

5. Cookies

The Site uses cookies to enhance user experience, including storing preferences and tracking usage. By using the Site, you consent to our use of cookies in accordance with our Privacy Policy.

6. Disclaimers

The Site is provided on an “as is” and “as available” basis.

To the maximum extent permitted by law, we disclaim all warranties, including:

  • Merchantability

  • Fitness for a particular purpose

  • Accuracy and reliability

  • Non-infringement

We do not guarantee that the Site will be uninterrupted, secure, error-free, or free from harmful components.

Where required by law, any implied warranties are limited to 90 days.

7. Limitation of Liability

To the fullest extent permitted by law:

  • We are not liable for indirect, incidental, or consequential damages, including loss of profits or data.

  • Your use of the Site is at your own risk.

Our total liability to you for any claim will not exceed £50 GBP.

Some jurisdictions may not allow these limitations, so they may not apply to you.

8. Term and Termination

These Terms remain in effect while you use the Site.

We may suspend or terminate your access at any time, without notice, for any reason, including breach of these Terms.

Upon termination:

  • Your right to use the Site ends immediately

  • Your account and data may be deleted

Certain provisions (including liability, intellectual property, and dispute resolution) will continue to apply after termination.

9. Copyright Policy

We respect intellectual property rights.

If you believe content on the Site infringes your copyright, please provide:

  • Your signature (physical or electronic)

  • Identification of the copyrighted work

  • Identification of the infringing material

  • Your contact details

  • A good-faith statement of unauthorised use

  • A statement confirming accuracy under penalty of perjury

10. Dispute Resolution

10.1 Informal Resolution

Before initiating formal proceedings, you must send a written notice of dispute to:

128 City Road, London EC1V 2NX

Both parties will attempt to resolve the dispute within 30 days.

10.2 Arbitration

Unresolved disputes will be settled by binding arbitration through the London Court of International Arbitration (LCIA).

  • Arbitration will be conducted in English

  • A single arbitrator will be appointed

  • Claims under £10,000 may be resolved without a hearing

10.3 Waivers

You agree to:

  • Waive the right to a jury trial

  • Resolve disputes individually (no class actions)

10.4 Exceptions

Claims relating to intellectual property, fraud, or defamation may be brought in court.

10.5 Jurisdiction

Where court proceedings are permitted, they will take place in London, England.

11. Export Compliance

You agree to comply with all applicable UK export laws and regulations.

12. Electronic Communications

You consent to receive communications electronically, and agree that such communications satisfy legal requirements.

13. General

  • These Terms may be updated from time to time

  • Changes will be effective after notice or posting

  • Continued use constitutes acceptance

If any provision is invalid, the remainder will remain enforceable.

These Terms constitute the entire agreement between you and the Company.

14. Privacy

Please refer to our Privacy Policy for information on how we collect and use data.

15. Contact Information

Address: 128 City Road, London EC1V 2NX
Email: info@firesoflondon.com